“Our goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile,” Chavez said.

His post also said that Google is exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs. In a blog post announcing the move, Anthony Chavez, VP, Product Management for Android Security and Privacy, said that the solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. The Privacy Sandbox is Google’s initiative to enable companies to target advertising once third-party cookies have been deprecated, initially intended for the web, but now also to be applied to Android apps. The company said it should have a beta release by the end of the year. Google has announced a multi-year initiative to build its Privacy Sandbox on Android, effectively replicating Apple’s App Tracking Transparency framework move on iOS.

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